Informativa sulla Privacy

1. Who We Are

SMD Accountancy (“we”, “us”, “our”) is an accounting firm based in London, United Kingdom. We are the data controller for personal information collected through this website.

You can contact us at: info@smdaccountancy.co.uk or by phone on 07749 782 495.

2. What Data We Collect

We collect the following personal information when you use our website:

• Contact form submissions — Name, email address, phone number, company name, and message content
• Usage data — IP address, browser type, pages visited, and time spent on site (if analytics are enabled)
• Cookies — Session and preference cookies — see our Cookie Policy below

3. How We Use Your Data

We use the information we collect to:

• Respond to your enquiries and provide the services you request
• Send you information relevant to your enquiry
• Comply with our legal and regulatory obligations
• Improve the performance and content of this website

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, our legal basis for processing your personal data is:

• Legitimate interests — Responding to your enquiry and communicating with prospective clients
• Legal obligation — Retaining records as required by HMRC and accounting regulations
• Consent — For any marketing communications (we will always ask first)

5. How Long We Keep Your Data

Enquiry data from the contact form is retained for up to 12 months. If you become a client, your data will be retained for a minimum of 6 years in accordance with HMRC requirements. Data will be securely deleted when no longer required.

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Object to or restrict how we process your data
• Data portability — receive your data in a structured format
• Withdraw consent at any time where consent is the legal basis

To exercise any of these rights, email us at info@smdaccountancy.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

7. Cookies

We use cookies to improve your experience on our website. Cookies are small text files stored on your device. We use:

• Essential cookies — Required for the website to function correctly. These cannot be disabled.
• Preference cookies — Remember your choices (e.g. cookie consent preference).
• Analytics cookies — Help us understand how visitors use the site. Only set with your consent.

8. Third-Party Services

We use Resend to deliver contact form submissions to our inbox. Your name, email, and message are transmitted securely via their platform. Resend is GDPR-compliant. No other third-party services receive your personal data from this website.

9. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page reflects when it was last revised. We encourage you to review this page periodically.